Eva Cassetta

Design + Production

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Eva Cassetta

Virginia Commonwealth University,
Richmond, Virginia, USA
School of the Arts
Department of Graphic Design
Bachelor of Fine Arts
Minor in Psychology
Graduated Magna Cum Laude May 2010


Production Artist, DKNY
New York. November 2016 - February 2017
Produced print mechanicals for ads, invitations, and OOH.
Produced props and signage for Spring 2017 launch event #FindBellaDKNY.
Updated and edited extensive image guidelines for SS17 campaign photography.
Produced email blasts and web banners.

Production Artist, Red Antler
New York. October 2015, February 2016
Produced print mechanicals for Casper subway campaigns.

Production Artist, Chandelier Creative
New York. July - October 2015
Created packaging and large-scale print mechanicals for fashion brand HUE.
Produced brand guideline decks and stationary/collateral mechanicals for several corporate brands.

Studio Production Artist, Droga5
New York. May - June 2015

Built digital and print artwork files from spec sheets for final release, including resizing, ensuring use of approved images, detailed inspection of all elements.
Created and complex dielines while adhering to strict brand guidelines.
Created mechanicals for routing with accurate slugs, print marks, and scaling.
Ensured consistent file versioning and organization.
Worked with a producer and quality control department to collect and release accurate files to vendors and clients.

Freelance Designer, 16 Handles Corporate
New York. February - April 2015

Created advertising campaign promoting unique artisan dessert products.
Produced food imagery and graphics across print and digital media.
Designed in-store/storefront signage, infographics, and promotional material.

Designer, Clive NY
New York. September - December 2014

Produced and refined logo concepts for healthcare client.
Developed detailed brand guidelines for client use.
Created designs and sourced images for print collateral, stationary,
packaging, social media graphics, and presentations.

Graphic/Packaging Designer, Vee International Inc.
New York. October 2012-present

Design packaging, including graphics, typography, and custom forms and dielines, for women's health and wellness products. Example 1 / Example 2
Manage design and marketing projects by planning timelines, overseeing other designers, providing art direction, and reviewing and approving files.
Collaborate with industrial designer to develop branding for new product lines.
Supply production-ready files and work with printer to raise product standards.
Create print and web marketing material and collateral.
Write and edit copy for products and advertising; contribute to concepts, names and tag lines for new products; write press releases.
Update and edit html and content for two websites via CMSs.
Maintain and organize company-wide image and file database.
Source stock photography, spec product colors, and stay updated on trends.

Corporate Communications Executive, Chinese International School Singapore. February 2011-April 2012

Created exterior and interior ad campaign for public busses- directed and edited photography, created production-ready files adhering to bus specifications, went on press checks.
Produced advertisements used in Expat Living Magazine, EduGuide, the Straits Times, and other print and web sources.
Maintained school website using Wordpress; created visual and written content.
Designed a bilingual series of book covers to coordinate books used by kindergarten students, inspired by student art.
Painted a mural designed to incorporate student artwork.

Freelance Designer, Credence Partnership
Singapore. October-November 2010
Art director and temporary project leader for hoarding for Scotts Square, a luxury retail and residential property by Wheelock Properties; supervised photoshoot, press checks, managed client, and edited files.

Designer, VCU's Design Center
Richmond, Virginia. January-May 2010

Guided Richmond high school students in the planning and creation of the second Podium Literary Journal.
Illustrated and executed the design of a pamphlet for the Medical College of Virginia's "Brain Injury Survivor Outpatient Rehabilitation Program."
Project manager for t-shirt designs for VCU's Department of Graphic Design.

Graphic Design Intern, Sierra Club.
Richmond, Virginia. August-December 2009

Developed logo for Hopewell Clean Air Network.
Created print advertisements for "Clean Energy, Bright Future" rally.
Designed a series of posters for screenings of documentary "Coal Country" in Virginia and Tennessee, incorporating the work of a local artist.
Produced print and web material, such as flyers, maps, and illustrations.

Freelance Work

Created brand deck for men’s grooming startup Nomad Armory, 2016.
Edited, designed, and published Holocaust memoir “Survive & Thrive,” 2015.
Produced logo for legal rm CSVK LLP. 2015.
Created logo for The China Institute’s Year of the Sheep Celebration, 2014.
Produced logo, business card, and website for Christopher J. Cassetta.
Designed layouts for Ascend magazine with Fyooz Studio, 2010.

Adobe Illustrator, InDesign, Photoshop; print, web, OOH and packaging production; Microsoft Office; basic HTML and CSS; Audacity; Fontlab; screenprinting; letterpress, bookbinding; working with commercial printers and vendors; strong writing and editing abilities.

awards and exhibitions

Designed packaging for OHM massagers, nominated for "Best New Product Line for Women" for the 2014 AVN Awards. November 2013.
VCU's Graphic Design Senior Show, Richmond, Virginia. May 21 2010.
Art Directors Club Student Portfolio Review, New York, New York. May 2010.
VCU's Annual Juried Graphic Design Show, Richmond, Virginia. April 2010.
Poster exhibited at the General Assembly, Richmond, Virginia. January 2010.
Contributed piece to Project Winterfood, Richmond, Virginia. December 2009.
Work featured in "Predatory Lending: a Visual Dialogue," Richmond, Virginia. December 2009.
Virginia Commonwealth University's provost scholarship, 2006-2010.

activities and interests

Travel, education, photography, illustration, reading, patterns, interior design, architecture.
The Design Society (Singapore), member, 2010-2012
AIGA, the professional association for design, member, 2009-2013